Caparrós gets the title "Flavor of the Year" for FIFTH consecutive year for its LOBELLO tomato

Spanish consumers once again reward the Cherry branch Lobello tomato from Caparrós with the Flavor of the Year seal for the fifth time nationwide.

This award identifies those products that stand out on the shelves for their unique and differential flavor.

The "Flavor of the Year" award, which has already reached a knowledge in the Spanish market of 81%, is the only one based exclusively on the taste qualities of the products, which are tested and awarded through a blind test by consumers.

Sabor del Año has positioned itself as the leading and most valued taste quality reference, gaining the trust of consumers, farmers, professionals and distributors in the sector, being the only quality seal that guarantees good taste.

For Caparrós this distinction has been a great satisfaction, in the words of its general director, Pedro Caparrós, "it is a great way to start the year getting this recognition for five consecutive years, especially coming directly from Spanish consumers, who have appreciated our commitment to excellence, quality and flavor, supporting us for five years in a row"


This tomato has become a benchmark for the Almeria company Caparrós and highly valued in the markets and final consumer.

It is a Cherry tomato pear branch, very sweet, aromatic and tasty taste, therefore, in the results of the sensory study has obtained very outstanding values on its flavor and has since January of this year, with the preference and acceptance in this value award based on a recognition by the most demanding jury, the consumer.

This special tomato could not have a better ambassador than the former national coach Vicente del Bosque, very identified not only with the quality and excellence that Lobello represents, but also with the values of Caparrós as a company, such as among many other qualities, its commitment, competitiveness, honesty, teamwork and spirit of improvement.

For all these reasons, Caparrós, which will turn 40 in 2024, has positioned itself as a benchmark in terms of quality and sustainability. This seal of quality for 2023 will allow us to identify its great taste in the most demanding markets.